By constantly developing its products and services, Stena Line has achieved a strong position with significant market shares on all its market sectors.
Stena Line has three business areas based on its geographic markets: Scandinavia, Irish Sea and North Sea. The company's organisation is strongly decentralised with the objective that all decisions should be taken as close to the customer as possible. Demands from customers are becoming tougher and changes happen more quickly. Stena Line's way of meeting these demands is to continually develop new products and services for both freight and passenger services.
Stena Line's business concept is to produce and sell safe and efficient transport by sea and connecting port services so that:
• Passengers arrive at their destination having had an experience that exceeds their expectations.
• Transport companies can ship goods to their destinations in a cost efficient way.
By doing this we create a long-term, stable, environment for the company and its employees.
Stena Line has around 5.100 employees of which about two-thirds are employed onboard. The head office is in Göteborg. In 2015, 7 million passengers and 1,5 million cars travelled with Stena Line. 2 million freight units were transported over the same period.